Meet Brooke.

Hi, I’m Brooke - the florist, flower enthusiast, and creative behind Edina Bloom Co.

After 20 years in the world of marketing, I decided to slam my laptop shut forever and step into the craft of floristry, to bring more pretty, artful things to the world - and have never looked back.

Born and raised in Minnesota and now settled in Edina, I’ve always believed that flowers have a way of making an ordinary moment feel a little more special. They are one of the most powerful ways to infuse beauty and simple joy to the world. With every arrangement, my goal is to deliver not just flowers - but a smile with it.

Crafting the perfect bouquet is a mixture of art and science – half puzzle, half creative exploration. Cracking that code is my favorite challenge to solve.

My floral style is romantic and effortless, with natural movement, mixed textures, whimsical details, and unexpected blooms. I love arrangements that feel thoughtfully designed without feeling too perfect - a little wild, a little unexpected, and always joyful.

A few other things about me:

☕ Fueled by coffee

👩‍👦 Mom to an Edina Hornet

🐶 Frenchie obsessed

🗣️ Purveyor of pop culture

🌸 Forever a ranunculus girl

I’d love to create something beautiful for you - whether it’s a just-because bouquet, a special celebration, or flowers that make an ordinary day feel anything but ordinary.